CASE STUDY: How NDL turned Universal 50 Shades of Happy

Provided by NDL
Bespoke Prize Promotion for Universals Fifty Shades of Grey.
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What was the Challenge / Background of the Campaign?

To promote the release of the highly-anticipated blockbuster Fifty Shades of Grey, Universal asked us to help them create a bespoke prize promotion in which one lucky winner would experience an amazing prize package to reflect the hedonistic lifestyle of billionaire Christian Grey.

What was the Campaign Objective?

- Promote the highly anticipated release of the film 'Fifty Shades of Grey' - Build Universal's customer base for future film marketing opportunities.

What was the Solution?

We designed and built a multi-territory entry platform for the UK, France, Germany and Spain to enable entrants to submit their details for the prize draw, compliantly selected and verified the winners in each country. We also devised a brilliant billionaire lifestyle prize, which included a helicopter ride over Seattle, high-end shopping with a personal stylist, an exhilarating glider flight, a private yacht trip, an overnight stay at the prestigious Heathman Hotel in Portland, and dinner at an exclusive restaurant.

What were the Results?

Brief to Live within 48 hours, 6,000 entries in the first 2 hours with 39,000 entries overall.

What were the Key Learnings of this Campaign?

The client was delighted. We turned the brief into a live campaign within 48 hours. In the first two hours, the competition had a whopping amount of entries, and by the end of the day total entries had reached an impressive 39,000.
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsPlease contact NDL for details
25 - 34
35 - 44
Male
AB
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONAL, INTERNATIONALAll YearBUILD AWARENESSBRAND STRATEGY
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