CASE STUDY: IKEA takes 'The Joy of Storage' campaign Out of Home
Provided by blowUP media
Creative special build 3D Giant Poster in the heart of Birmingham.
What was the Challenge / Background of the Campaign?
To deliver the previously successful 'Wonderful Everyday' campaign in an Outdoor environment with a 'special build' 3D poster on the 200sqm Birmingham Central site. The OOH campaign was planned and bought around retail locations where the majority of the things we love to store are originally bought. With the Birmingham Central site located next to the fashion locations of The Bullring and the Birmingham branch of Selfridges, the Giant Poster was the perfect platform for IKEA to showcase the joy that comes when our clothes have a rightful home; the joy of storage.
What was the Campaign Objective?
To extend the successful 2014 'Wonderful Everyday' TV campaign to Out of Home in a creative & impactful way.
What was the Solution?
"The best campaigns engage people's emotions as 'Wonderful Everyday' does. It's important for Out of Home to show that it can excite people and engage their emotions too.
By adding an extra 3D dimension on such a massive scale we think this wonderful campaign has gained an extra dimension, wholly in keeping with IKEA's global reputation as a highly creative, ground-breaking advertiser." Simon Russell, Head of Sales, blowUP media.
What were the Results?
As one of the largest 3D posters ever seen in the UK, this campaign generated around 800,000 impacts in the two week period.
What were the Key Learnings of this Campaign?
The Giant 3D Poster made this campaign truly unmissable. Despite the rise of Digital Out of Home Advertising, we were able to deliver an innovative technical campaign through special build Giant Banners. We have a fantastic team who are able to deliver your objectives, be it creative, lighting or 3D special effects; we can deliver OOH and more.