CASE STUDY: Increasing The Value of Networking for Linked In

Provided by Hill and Knowlton
Hill and Knowlton worked with LinkedIn to create a PR campaign surrounding it's $1bn market valuation to drive site membership.
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What was the Challenge / Background of the Campaign?

H&K was tasked with raising awareness of the $1billion market valuation of professional online network LinkedIn, to drive membership. This was the first time an internet company had achieved a billion dollar valuation since 2000, surpassing recent valuations of Facebook and Bebo. This created a news element but some scepticism in a competitive market. We provided a platform to articulate the European business strategy to potential stakeholders and define a new market for the company; traditionally categorised under the 'social media' umbrella. Find out more...

What was the Campaign Objective?

The objective of the campaign was to build awareness of LinkedIn; ultimately to drive membership to the site.
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsThis impact created a significant increase in new membership
25 - 34
35 - 44
45 - 54
Both
AB
ABC1
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearDRIVE TRIALPUBLIC RELATIONS
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