CASE STUDY: Increasing The Value of Networking for Linked In
Provided by Hill and Knowlton
Hill and Knowlton worked with LinkedIn to create a PR campaign surrounding it's $1bn market valuation to drive site membership.
What was the Challenge / Background of the Campaign?
H&K was tasked with raising awareness of the $1billion market valuation of
professional online network LinkedIn, to drive membership. This was the first time an internet company had achieved a billion dollar valuation since 2000, surpassing recent valuations of Facebook and Bebo. This created a news element but some scepticism in a competitive market. We provided a platform to articulate the European business strategy to potential stakeholders and define a new market for the company; traditionally categorised under the 'social media' umbrella. Find out more...
What was the Campaign Objective?
The objective of the campaign was to build awareness of LinkedIn; ultimately to drive membership to the site.