CASE STUDY: Initials activate big scale campaigns for Mondelez

Provided by Initials Marketing
Initials have created numerous big scale activities across Mondelez core chocolate, bagged candy, mint and gum ranges

What was the Challenge / Background of the Campaign?

Since bringing the National Trust and Cadbury together in 2008 to create their multi award-winning Easter Egg Trails event activity, we've been working with Mondelez to create and activate a number of big scale activities across their core chocolate, bagged candy, mint and gum ranges. From giving away tickets to the 2012 Olympics to persuading global superstar Beyoncé to put on a bespoke concert for Trident consumers, the constant in all activities has been a truly integrated approach which sees all channels activate around a single-minded idea. Find out more...

What was the Campaign Objective?

Objectives have varied depending on campaign. Please download attachment for more details.

BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsReach is dependent on campaign, please contact for details
All adultsBoth
All
Main Shopper
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearINCREASE LOYALTYEXPERIENTIAL
SALES PROMOTION
SHOPPER MKTG
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