CASE STUDY Jump Giants Launch Campaign
Provided by Gasp
Helping Jump Giants stand out among the crowd of grunge/urban themed trampoline parks.
What was the Challenge / Background of the Campaign?
The issue we had with their idea was that there was already a plethora of trampoline parks with a grunge/urban paint aesthetic that saturated the market, and some even shared the name 'Xtreme Air' already (the client's original name of choice), which would have caused significant issues, not least from an SEO perspective.
What was the Campaign Objective?
We had to find, and own, some unclaimed brand real estate. They also needed a website that could ably support and enhance the business, and a park launch that would make as big an impact as possible.
What was the Solution?
We proposed a North American sports team look and feel for the brand identity, which gave us a strong platform from which the compelling and unique personality of the brand could be showcased. The brand name, Jump Giants, soon followed. We then swiftly moved on to brand development, including a full set of brand guidelines. Central to this was the Jump Giants logo. The distinctive, American sports styling is strong, energetic and speaks to the wide demographic that the park will cater for. A vibrant colour palette, aspirational imagery and modern fonts complete the look.
What were the Results?
Well, where to start? Let's begin with the launch party, which was a huge success. Over 67,000 unique people engaged with our posts, and the total reach for the campaign was over half a million. Jump Giants Facebook Likes went up some 500% to over 5000 in the week after the launch, which is exceptional by any standards, whilst Mark and Julian were also reporting fully booked out sessions. There is already talk of opening a new park, and the kick off meeting is in the diary!