CASE STUDY: Just Milk 'Win Everything' Campaign

Provided by Toucan
Toucan developed a multi-branded promotion for Just Milk which saw the brand gain a new listing in over 800 Tesco stores.
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What was the Challenge / Background of the Campaign?

Toucan is an independent Brand Activation and Shopper Marketing agency. We specialise in creating engaging, idea driven campaigns for FMCG clients which will get that all important sale. Just Milk asked us to increase its distribution and align its brand positioning with some of the leading household kitchen brands.

What was the Campaign Objective?

The objective of the campaign was to support the brands ambition to increase its distribution within major retailers, whilst helping to develop a 'kitchen essential' positioning.

What was the Solution?

We designed a head-turning multi branded promotion with a strong call to action that engaged consumers and placed the brand at the heart of the home.

What were the Results?

100,000 unique codes were entered and the brand's opt-in database doubled in size. However, the ultimate prize was a new listing in 865 Tesco stores.

What were the Key Learnings of this Campaign?

After 22 years Toucan is still an independent company. Our clients say they love our agility and flexibility. We have no constraints and complications from a parent group or other affiliations. We believe our people are our biggest asset, our creativity and our culture get us noticed - we're an approachable, friendly family that our clients become part of too. There's no one-size-fits-all mantra at Toucan; we ensure a tailored approach to every brief to get big results, whatever your budget.
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details
All adultsFemale
Main Shopper
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
All Regions20 May 14 - 19 May 15BUILD AWARENESSSALES PROMOTION
SHOPPER MKTG
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