CASE STUDY: La Redoute build awareness with ITV's Loose Women

Provided by Rebecca Garrett Media
La Redoute and ITV's Loose Women Monte Carlo Competition organised and run by RGM
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What was the Challenge / Background of the Campaign?

RGM Secured an on -air week long promotion on ITV's Loose Women which provided three idents per day on the show. Including two weeks online.

What was the Campaign Objective?

La Redoute wanted to build brand awareness for their online fashion range and collect data.

What was the Solution?

La Redoute were willing to give away £7,500 spending money, a holiday to Monte Carlo and £2,500 to spend at La Redoute. As well as the promotion running on - air for one week, the competition was replicated online, capturing more entries for a further week making the total promotion two weeks.

What were the Results?

1 Week's On-Air & 2 Week's Online Coverage and exposure for the brand This competition generated more than 7,000 pieces of opt - in data.

What were the Key Learnings of this Campaign?

The competition was a great way to reach La Redoute's target audience via the loyal and engaged viewers of ITV's Loose Women.
BudgetReach & FrequencyTarget AudienceMedia Used
£0 to £50k2.25 million unique users per month
25 - 34
35 - 44
45 - 54
Female
ABC1
Main Shopper
DIRECT MARKETING / EMAIL
ONLINE / DISPLAY
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearBUILD AWARENESS
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