CASE STUDY: Laughing Cow 'Shop til you drop' Campaign

Provided by Toucan
The Laughing Cow were looking for a new on-pack promotion that targeted its core female base.
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What was the Challenge / Background of the Campaign?

The Laughing Cow was looking for a new on pack promotion that directly targeted its core female base and increased brand presence and interest on social media platforms.

What was the Campaign Objective?

To increase brand awareness and loyalty amongst its core female fan base.

What was the Solution?

The solution was to offer its consumers the chance to win a £1,000 splurge at House of Fraser every week as well as a £50 shopping voucher instantly online each day. The campaign was harnessed with radio activity (Heart FM) via on air trials and live presenter reads. The activity also saw a like-gated Facebook app used on Mobile as well as tablet and desktop for the first time.

What were the Results?

"This promotion had a very clear, relevant appeal to The Laughing Cow's audience of female shoppers who drive the brand's consumption and exceeded campaign objectives. With over 120,000 entries and a 150% increase in Facebook likes, we're delighted with this level of consumer engagement and the perfect brand match with House of Fraser" Brand Manager, Bel UK

What were the Key Learnings of this Campaign?

After 24 years Toucan is still an independent company. We deal in big thoughts, not small media spaces. Our clients say they love our agility and flexibility. We have no constraints and complications from a parent group or other affiliations. We believe our people are our biggest asset, our creativity and our culture get us noticed - we're an approachable, friendly family that our clients become part of too. There's no one-size-fits-all mantra at Toucan; we ensure a tailored approach to every brief to get big results, whatever your budget.
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details
All adultsFemale
Main Shopper
RADIO
SOCIAL MEDIA
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
All Regions20 May 14 - 19 May 15BUILD AWARENESSSALES PROMOTION
SHOPPER MKTG
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