McDonald's makes train timetable with waiting times displayed in burgers.
To attract customers to the McDonald's in Warsaw's central station.
To encourage more people to eat in the McDonald's while they waited for their train.
Utilising digital billboards, McDonald's displayed the time until the next train in McDonald's products. Ie, a short wait was depicted with a coffee, a longer wait with a burger, fries and a soft drink.
4,500 extra customers within just a month. 9.5m people have seen the timetable on TV, radio, press, YouTube, major sites and portals.
Via DDB Warsaw, Poland, the billboard has just won a Bronze Promo at Cannes Lions 2012.
McDonald's utilised a digital billboard in a smart way: It displayed the time people had before their train in a vivid and tangible way. It attracted a large amount of people to visit McDonald's and created a notable increase in customers.