CASE STUDY: Michael Kors' Wanderlust brought to life

Provided by Blackjack Promotions
'Dream' experiential activity for Michael Kors' new Wanderlust fragrance at Manchester Trafford Centre and Birmingham Bull Ring

What was the Challenge / Background of the Campaign?

To promote the launch of Michael Kors' new fragrance 'Wonderlust' in shopping centres and encourage shoppers to then purchase the fragrance from nearby retailers.

What was the Campaign Objective?

In line with the 'Wanderlust' theme, a feeling of wonder and wanderlust was developed to match the TV advertising campaign where supermodels drift off into the sunset at an unknown far flung locale. The aim was to promote the product in the shopping centre and via social media as well as encourage people to buy the product

What was the Solution?

Blackjack designed and installed an experiential space with a luxury backdrop for shoppers and passers by to 'live the dream' and have a selection of photos taken for them to share on social media platforms using the hashtag #Wonderlust

What were the Results?

The campaign was a hit with shoppers really enjoying the photo opportunity and interaction with social media.

BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details
All adultsBoth
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
North03 Sep 16 - 02 Oct 16BUILD AWARENESSEXPERIENTIAL
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