CASE STUDY: Native campaign for British Red Cross
Provided by Adyoulike
Adyoulike work with British Red Cross on an innovative native campaign to drive awareness
What was the Challenge / Background of the Campaign?
British Red Cross wanted to drive awareness of their Legacy product, with an overall objective of the campaign to encourage users to leave a donation in their last will and testament.
What was the Campaign Objective?
To increase awareness and engagement with the British Red Cross legacy product.
What was the Solution?
A combination of Adyoulike Native Story (CPM) and Native Visit (CPC) was recommended as the best mechanism for meeting this combined awareness and direct response KPI. This involved running targeted headlines clicking through to Adyoulike created bespoke BRC content, as well as direct traffic driving to the BRC landing page.
Delivered on both a CPM & Cost-Per-Click (CPC) basis, the campaign brought targeted, engaged users interested in the finding out more, to the BRC landing page.
What were the Results?
• Native Story CTR: 0.34%
• Content Dwell Time: 4mins 51s
• Native Visit CTR: 0.55%
• Native Visit clicks 21,115