CASE STUDY: Nestle UK - Pure Life Water

Provided by Seymour Green
Nestle promote their Pure Life water brand during the week of the London Marathon and promote the brand's green credentials.
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What was the Challenge / Background of the Campaign?

To interact with the public in central London and promote recycling and sustainability on behalf of Nestle. Our carbon neutral Hedgehogs are the first recycling initiative to utilise electric vehicles. Passersby can simply place bottles and cans in recycling holes either side of the vehicles. They are designed to be fully branded for our clients to make it their own recycling campaign and were considered to be an excellent solution for Nestle.

What was the Campaign Objective?

Achieve mass exposure using the vehicles in central London.

What was the Solution?

10 branded hedgehogs. We positioned vehicles at high profile locations in Mayfair, Covent Garden, SOHO and many other popular areas. We also positioned a vehicle outside the main entrance of eXcel London where the London Marathon Exhibition took place and all the runners went to sign up for the run.

What were the Results?

Excellent response from the publc, 100's of people used them and took photos of them, Nestle have already booked them again for their Buxton water brand. Direct feedback from Nestle was: "Everybody loved the Nestle Pure Life little vans! The campaign, entirely managed by Seymour Green, was a complete success and gave great exposure to the recycling message we want to convey. We would definitely recommend Seymour Green and consider them for our future campaigns." Alice Costes, Marketing Manager, Nestle Waters

What were the Key Learnings of this Campaign?

The campaign went extremely smoothly and we found new locations to park in which we were not aware of before which allowed us to reach 1000's more. This was a great new way to get people recycling and interacting with the Nestle brand.
BudgetReach & FrequencyTarget AudienceMedia Used
£0 to £50k10 branded hedgehog vans used by 100s of people
All adultsBoth
All
OUTDOOR / AMBIENT
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
LondonAll YearBRAND ATTITUDEEXPERIENTIAL
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