CASE STUDY: New Covent Garden, Fresh from our kitchen digital
Provided by Toucan
Bring to life the brand's positioning showing a direct connection between the New Covent Garden chefs and consumers' kitchens.
What was the Challenge / Background of the Campaign?
Toucan is an independent Brand Activation and Shopper Marketing agency. We specialise in creating engaging, idea driven campaigns for FMCG clients which will get that all important sale.
Bring to life New Covent Garden Soup's brand positioning and new strapline in a fun and cost effective way, showing a direct connection between the NCGS chefs and consumers' kitchens.
Support the fresh, wholesome and natural aspect of the brand / TV commercial by offering consumers the chance to win a fresh veg box for Christmas.
What was the Campaign Objective?
To support a new TV ad and communicate the brand's positioning to an increasingly digital/social media audience. To reach 25,000 entrants in one month and generate a database of engaged consumers and achieve the above maximizing the limited budget available.
What was the Solution?
At www.freshfromourkitchen.com, consumers entered their home address details then watched a carton of soup fly across the UK, directly over their postcode and down their street using a Google Map and Streetview images. Two entrants a day were chosen, using a 'winning moment' mechanic.
What were the Results?
Over 40,000 entrants in 36 days and an opt-in database of 16,000. Although the promotion is closed, over 8,000 people have continued to enjoy the interactive element of the website.
What were the Key Learnings of this Campaign?
Please contact for details.