CASE STUDY: NHS Deliver a Critical Message with the Weather

Provided by ITV
ITV Weather presenter, Becky Martin, delivered 'Public advice' messages between local and national news bulletins

Tell us about the Opportunity / What is it?

The NHS was under pressure to prevent unnecessary visits to A&E across winter so ITV were tasked with changing perceptions amongst the 65+ demographic on seeking early advice from local, qualified pharmacists. ITV's insight was that older, vulnerable groups are selective about who and where they seek advice from so the environment for this message needed to display a trusted, relevant and familiar tone. Up stepped the ITV Weather team to deliver contextually relevant weather-related messages via specially created TV ad breaks in ITV's local news bulletins. Find out more...

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details
65+Both
Retired
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsAll YearBUILD AWARENESS
Many more ideas on GetMeMedia.com   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas

Age

Gender

Media Route

Marketing Route

Full Search Options
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service