CASE STUDY: NHS Smoke Free & Sky AdSmart

Provided by Sky Media
Smoke Free & Sky AdSmart - Reaching people with a high probability of being smokers

What was the Challenge / Background of the Campaign?

Public Health England ran an NHS Smokefree campaign to remind people about the physical damage caused by smoking and to signpost the support available to maximise their chances of successfully quitting. Using Sky AdSmart alongside other media, including a heavy burst of traditional TV, Public Health England were able to combine the power of TV with precision targeting to ensure the ad was seen by people with a high probability of being smokers. Find out more...

What was the Campaign Objective?

- To inform the public of the dangers of smoking - To encourage members of the public to stop smoking - To inform the public of the services that exist to help quit smoking

BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsSee attached.
16 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65+
Female
Male
C2
DE
TV
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONAL, All Regions05 Jun 18BUILD AWARENESSPRODUCT PLACEMENT
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