CASE STUDY: Orange makes Wednesday the new Friday for film goers

Provided by Thinkbox
Orange wanted to reinvigorate its famous 2 for 1 cinema offer.Its specially designed themed ad break created appointment to view
Download Attachment View Website Contact Details
View all by this company Email to a Colleague

What was the Challenge / Background of the Campaign?

Orange Wednesdays, offering two films for the price of one is an established campaign, but in 2009 Orange felt the time was right to reinvigorate the promotion. Traditionally, most cinema visits happen on Friday and Saturday evenings and research indicates that most cinema-goers only make a decision on what they want to see in the 48 hours before going. Most film marketing also happens around the end of the week - not very helpful to Orange's proposition. Find out more...

What was the Campaign Objective?

To reinvigorate the Orange Wednesday offer and encourage more film-goers to make use of it
BudgetReach & FrequencyTarget AudienceMedia Used
£251k to £500k16 - 34 year old Adults
16 - 24
25 - 34
Both
ABC1
C2
TV
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearBUILD AWARENESS
Many more ideas on GetMeMedia.com   Click here to register and view them!

Search for Ideas

Age

Gender

Media Route

Marketing Route

Full Search Options
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners