CASE STUDY: Orange makes Wednesday the new Friday for film goers
Provided by Thinkbox
Orange wanted to reinvigorate its famous 2 for 1 cinema offer.Its specially designed themed ad break created appointment to view
What was the Challenge / Background of the Campaign?
Orange Wednesdays, offering two films for the price of one is an established campaign, but in 2009 Orange felt the time was right to reinvigorate the promotion. Traditionally, most cinema visits happen on Friday and Saturday evenings and research indicates that most cinema-goers only make a decision on what they want to see in the 48 hours before going. Most film marketing also happens around the end of the week - not very helpful to Orange's proposition. Find out more...
What was the Campaign Objective?
To reinvigorate the Orange Wednesday offer and encourage more film-goers to make use of it