SFS, a leading retailer household furniture store, wanted to engage more with consumers through the use of multichannel marketing. The brand asked Trinity Mirror to come up with a strategy to increase footfall to their stores and to their stand at the Ideal Homes Show in Earl's Court.

Build brand awareness, increase footfall and drive sales.

Trinity Mirror provided SFS with a media schedule which included exposure across their print titles, desktop/online media space and mobile. These ads helped to push the brand and the best offers to the users. As a direct call to action strategy for the Ideal Homes Show, Trinity Mirror used their pinpoint solution to target the section of 250K users who were going to be available in/near the show. These users received a notification on their smartphones with a redeemable voucher directing them to the stand.

**TBC**

The build up of brand and offers through the various Trinity Mirror ad platforms combined with the direct call to action provided by Pinpoint helped SFS achieve the success they were looking for from the campaign. By booking their space in advance they also excluded any competitors from targeting the same group on that day thereby giving them exclusivity.