CASE STUDY: Placing the Acer Showroom in Heathrow terminal 5
Provided by Blackjack Promotions
An 'Acer Showroom' was erected in Heathrow's Terminal 5 in order to improve brand awareness whilst collecting data feedback
What was the Challenge / Background of the Campaign?
Acer were looking for a platform by which to demonstrate their latest products, collect consumer feedback and generate greater brand awareness
What was the Campaign Objective?
The aim of the campaign was to demonstrate new additions to the Acer range and showcase the diffierent features they offer whilst data-capturing information from passengers to formulate a better understanding of purchasing habits & product opinion.
What was the Solution?
A stand was positioned in Heathrow's Terminal 5. 3 x trained members of Blackjack staff worked on the stand, introducing passers by to Acer's technology, demonstrating it's capabilities and being available to respond to any enquiries. After the demonstrations, passengers were asked to complete a short feedback form providing our client with immediate and relevant feedback on the products & the Acer brand in general.
What were the Results?
The airport's retail area was the perfect location to attract the attention of members of their target markets: business people and professionals; existing customers and those who have yet to purchase an Acer machine. Furthermore it gave brand exposure to consumers of all nationalities who had time to browse the stand while they waited for their flight. In total, there were 7,158 passenger interactions, 976 completes questionaires and 1,069 giveaways
"... After seeing the depth in products I will definately look into buying an Acer for business use" - American businessman
What were the Key Learnings of this Campaign?
What ever technological product you have people love to have a go and see for themselves. Giving away a FREE demonstration and trial of products that passengers otherwise would never have bought leads to higher sales as after trying they simply must buy. The dwell time at the airport lends itself perfectly for demonstrating and showcasing the latest technologies