CASE STUDY: Port Salut 'Win a French Farmhouse'
Provided by Toucan
Toucan created an on-pack promotion to drive sales for Port Salut cheese whilst also cementing its rich history and French roots
What was the Challenge / Background of the Campaign?
Toucan is an independent Brand Activation and Shopper Marketing agency. We specialise in creating engaging, idea driven campaigns for FMCG clients which will get that all important sale. Port Salut challenged us to drive sales by creating a strong promotion which aligned with the brand values and approach to its customers.
What was the Campaign Objective?
The objective of the campaign was to Drive Sales and increase overall awareness of Port Salut cheese.
What was the Solution?
We devised a campaign which offered a valuable and attractive prize which fitted with the brand identity; French, traditional and welcoming, to excite regular consumers and drive trial amongst new ones. Buying one of the 300,000 promotional packs gave consumers a chance to win an unforgettable holiday to France at one of four stunning farmhouse destinations.
What were the Results?
The promotion drove awareness of the brand and had high participation levels. "This activity builds on our previous successful promotions and continues to highlight the brand's rich history and French roots." Bel UK, Marketing Director.
What were the Key Learnings of this Campaign?
After 22 years Toucan is still an independent company. Our clients say they love our agility and flexibility. We have no constraints and complications from a parent group or other affiliations. We believe our people are our biggest asset, our creativity and our culture get us noticed - we're an approachable, friendly family that our clients become part of too. There's no one-size-fits-all mantra at Toucan; we ensure a tailored approach to every brief to get big results, whatever your budget.