CASE STUDY: Premier Kitchens & Bathrooms Drive Footfall with ITV

Provided by ITV
Premier Kitchens & Bathrooms drive footfall into their showrooms via a targeted campaign on ITV.

What was the Challenge / Background of the Campaign?

Premier Kitchens & Bedrooms is a local retailer based predominantly in the Anglia region so ITV's unique ability to deliver the power of ITV programming targeted specifically to this region was the perfect platform to showcase their range of products and drive increased showroom footfall and website traffic. Reaching the right people at the right time was key to success so Premier and ITV worked closely to identify programming well suited to key decision-makers for this category and the results were fantastic! Find out more...

BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details2wk campaign Premier saw a 17% increase
35 - 44
45 - 54
55 - 64
65+
Female
ABC1
TV
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
All YearBUILD AWARENESS
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