CASE STUDY: PUMA Activation

Provided by Headoo
Find out how the Headoo platform has contributed to increase PUMA brand exposure during the Great North Run in Newcastle!
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What was the Challenge / Background of the Campaign?

Headoo needed to promote PUMA as one of the main sponsors of the Great North Run while bringing attention to their latest products and collecting data on potential customers.

What was the Campaign Objective?

- Engage visitors - Increase social media sharing - Increase PUMA and the event exposure - Drive qualified traffic on PUMA ecommerce website - Collect data on participants - Measure the digital impact of the campaign

What was the Solution?

A social photographer connected to the Headoo platform was taking pictures in front of a PUMA backdrop. An email containing a secure and unique link was sent straight away to participants after the content creation. Once participants clicked on the link, they accessed their picture on a branded and immersive PUMA platform. They were then able to share on social media and to interact with branded content that redirected them on to PUMAs ecommerce website. Our dashboard and its 70+ metrics allowed PUMA to measure the digital impact of its campaign and to collect CRM data.

What were the Results?

The 300 pictures taken generated 2500 unique visitors on the platform and half a million displays on Facebook. Collection of CRM data on participants: emails, geolocation, age, gender, social conversations... Qualified traffic driven on PUMA ecommerce website.

What were the Key Learnings of this Campaign?

The Headoo platform made it easier, faster and more profitable to share pictures during the event while collecting data on participants and measuring the digital impact. Instant sharing is definitely the key to a successful social media campaign.
BudgetReach & FrequencyTarget AudienceMedia Used
£0 to £50kHalf a Million Facebook Displays
SOCIAL MEDIA
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
01 Sep 15 - 02 Oct 15BUILD AWARENESS
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