CASE STUDY: Reaching a senior audience seeking pain relief
Provided by International Business Times
Apos Therapy teamed up with Adprime to create an educational and awareness driven brand campaign to drive downloads/assessments.
What was the Challenge / Background of the Campaign?
Apos Therapy offers a unique approach to relieving pain and improving mobility by providing
an innovative, drug-free and non-surgical treatment clinically-proven for lasting pain relief.
For this activity they wanted to create an educational and awareness driven brand campaign to relevant audiences whilst driving brochure downloads leading to free assessments.
What was the Campaign Objective?
The main objective for this campaign was to raise awareness of Apos Therapy to an older generation who already suffer from knee and back pain. The content of the editorial would be educational about the unique qualities of the therapy and the aim was to drive users to download the brochure and book a free assessment.
What was the Solution?
Adprime Media operates several niche ad networks specialising in specific categories helping advertisers reach the right audiences. We suggested combining various filmstrip sections and video to offer strong engagement and increase dwell times. This meant that powerful imagery/video and messaging would accurately reach the right audience at the right time.
What were the Results?
Adprime's advertising solutions include both brand marketing and direct response by leveraging expertise, reach, extensive targeting and optimisation to accomplish marketing objectives - this was vital to the success of this campaign. Our cutting edge technology and dedication to success gave Apos Therapy a perfect targeted ad campaign which resulted in strong dwell times, high viewability on video and higher than average CTR.
What were the Key Learnings of this Campaign?
This was a targeted campaign raising awareness amongst knee and back pain suffered. Adprime were able to optimise the campaign by continuously monitoring performance on websites. Impressions were shifted to the highest performing placements and underperforming sites were immediately removed. By only offering highly visible placements on prominent positions we were able to leave an impression on our audience with high impact units that captured and engaged.