CASE STUDY: Helping Brothers Cider reach festival goers
Provided by Addvantage Media
Creating excitement around Brothers Cider with festival goers using bespoke digital solutions.
What was the Challenge / Background of the Campaign?
Addvantage Media is a digital sales house specialising in exclusive representation of niche and special interest websites. We worked with Brothers Cider to secure their place as drink of choice at this summers UK festivals.
What was the Campaign Objective?
The aim of the campaign was to build awareness and increase interaction with the brand amongst festival goers.
What was the Solution?
On the eFestivals site, we ran a Brothers Cider competition and takeover campaign to increase interaction on Facebook and build engagement with the festivals audience. The site was peppered with supporting banner and skyscraper ads and a bespoke micro-site was created for the competition, with data acquisition capabilities.
What were the Results?
Brothers Cider were thrilled with the positive results and the quantity of people who engaged with the campaign. For example- the 'get started' button achieved a 5% CTR.
What were the Key Learnings of this Campaign?
Taping in to the digital and social media surrounding the summer festivals is a fantastic opportunity to reach a young, influential and aspirational target market. Reaching this audience before the festivals, whilst they are planning their trip and discussing with friends allows you to make sure your brand is a key player in their summer plans.