CASE STUDY: Real shopper loyalty programme

Provided by Winning Moves
Top Trumps leveraged its relationships with top football clubs to create a promotion timed to coincide with the World Cup.

What was the Challenge / Background of the Campaign?

In order to overcome European legal restrictions regarding image rights law, we negotiated with a top European and Premiership football clubs to incorporate their top international players into our collection. Shoppers received four cards with every €15 spend. A collection album was made available for purchase. More than 160 million Top Trumps cards were distributed through the Real store chain and, stores organised "swap days" for collectors to exchange their duplicate cards. Find out more...

What was the Campaign Objective?

To increase customer loyalty to the Real brand, building average basket spend and frequency of visit during a highly competitive period. The programme produced improvements in market penetration and share, alongside "significant increases" in average basket spend, resulting in what Real themselves described as their "most successful-ever instant loyalty programme."

BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsMore than 140 million Top Trumps cards were distributed
10 - 15Male
Kids HH
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
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