CASE STUDY Redrow Debut & Real Radio Wales Give Away a House

Provided by RadioWorks Ltd
Redrow Debut and Real Radio Wales teamed up over a 4 week period to play "Hide & Key". The promotion dominated the radio station
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What was the Challenge / Background of the Campaign?

The challenge of the campaign was to raise awareness of 2 new Debut by Redrow developments at Dol Gorwell and Gelli Dawel/Redrow and to communicate that Debut by Redrow is a home designed to help first time buyers/key workers get a foothold on the property ladder. The Big Idea was to give away a brand new Debut by Redrow one bedroom apartment on Real Radio Wales over a one month period dominating the station's output Find out more...

What was the Campaign Objective?

- To raise awareness of 2 new Debut by Redrow developments at Dol Gorwell and Gelli Dawel/Redrow. - To promote the client's strapline "Making home ownership achievable for those starting out or starting over." - To achieve standout for the Redrow brand across South Wales
BudgetReach & FrequencyTarget AudienceMedia Used
£0 to £50kFirst time buyers and key workers
25 - 34
35 - 44
Both
ABC1
C2
RADIO / REGIONAL
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
WalesAll YearBUILD AWARENESS
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