CASE STUDY Redrow Debut & Real Radio Wales Give Away a House
Provided by RadioWorks Ltd
Redrow Debut and Real Radio Wales teamed up over a 4 week period to play "Hide & Key". The promotion dominated the radio station
What was the Challenge / Background of the Campaign?
The challenge of the campaign was to raise awareness of 2 new Debut by Redrow developments at Dol Gorwell and Gelli Dawel/Redrow and to communicate that Debut by Redrow is a home designed to help first time buyers/key workers get a foothold on the property ladder. The Big Idea was to give away a brand new Debut by Redrow one bedroom apartment on Real Radio Wales over a one month period dominating the station's output Find out more...
What was the Campaign Objective?
- To raise awareness of 2 new Debut by Redrow developments at Dol Gorwell and Gelli Dawel/Redrow.
- To promote the client's strapline "Making home ownership achievable for those starting out or starting over."
- To achieve standout for the Redrow brand across South Wales