CASE STUDY: Rhino UK's album "Coming Home" by The Soldiers

Provided by Thinkbox
Rhino UK's album "Coming Home" by The Soldiers marches to an astounding 500,000+ sales thanks to an innovative TV campaign
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What was the Challenge / Background of the Campaign?

The Soldiers album "Coming Home" from Rhino UK (part of Warner Music) was launching into a highly competitive market pre Christmas. Thanks to an innovatively planned TV campaign, more than 500,000 copies were sold, exceeding client expectations by several hundred percent. The TV campaign highlights how effective the medium is at converting sales and reaching mass audiences overnight and was awarded "Best use of TV for Response" at the 2010 Thinkbox TV Planning Awards. To find out how they achieved this level of success, read on. Find out more...

What was the Campaign Objective?

Drive response and focus on a high volume of sales whilst keeping costs down to maximise profit
BudgetReach & FrequencyTarget AudienceMedia Used
£501k +More than 500,000 copies were sold
25 - 34
35 - 44
Female
Both
All
Kids HH
TV
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearBUILD AWARENESS
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