CASE STUDY: ScrewFix target tradesmen to promote new stores

Provided by Amscreen
ScrewFix ran a two week proximity targeted campaign promoting the opening of two stores - Bolton and Pontypridd.
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What was the Challenge / Background of the Campaign?

To raise awareness and drive customers to new local ScrewFix stores.

What was the Campaign Objective?

To raise awareness of the opening of two new ScrewFix stores - Bolton and Pontypridd and their opening launch offers, driving local customers to these specific stores including a "10% launch discount on your first order".

What was the Solution?

Amscreen's flexible network enabled Screwfix to target tradesmen and motorists already on the move within close proximity to their local store opening with bespoke creative copy for each store.

What were the Results?

Shortly after their activity, the trade merchant ran another four tactical campaigns in Bridgewater, Norwich South, Glastonbury and Uckfield- to support new branch openings and promote a four day event from Wednesday 9th Feb to Saturday 12th February 2011, offering a free "ScrewFix T-shirt or Beanie Hat when you spend over £40". Since then ScrewFix have run over 20 different regional campaigns on our forecourt screens.
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsTradesmen/Home improvers
25 - 34
35 - 44
45 - 54
Male
ABC1
C2
OUTDOOR / DIGITAL OUTDOOR
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
North, Wales, All RegionsAll YearPOS PROXIMITY
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