The client had no surplus stock but they did have quieter production periods. They had a fairly modest media budget and wanted to open up new sales channels. Astus bartered a media campaign that the client's agency planned for them. Bartering the media meant the client payed partly in cash and partly in a beer volume. The media was same cost and quality as if it were non barter. Astus sold the beer to a wholesaler in Ireland at a discounted cost, in accordance with the client, who received full value for the product from Astus (ie, £1 of beer represented £1 of media) Find out more...

Campaign Objectives: - Reach key audience - Be in the best media titles within planned channels Commercial Objectives: - To better utilise quieter production periods. - Increment the existing media budget. - Open up new sales channels Summary: - Barter provided a way of bolstering the client's media budget. - Barter ensured the campaign objectives were met using the media the agency wanted - Using product* had the added benefit of testing, what is now a successful sales channel, at a reduced risk. *(Typically around 20% product).