Sing Up is a programme designed to make sure that singing is at the heart of every primary school child's life. Sing Up believes that singing has the power to change lives and build stronger communities. The challenge was to get primary schools in England enthused and excited about singing by engaging teachers, parents and children. Sing Up set themselves a target of getting 500 schools to participate. Sing Up decided to capture teacher's and children's imaginations by harnessing the sense of locality & community which every school is part of via their local radio station Find out more...

To achieve a direct response and recruit schools to the new initiative.