CASE STUDY: Skoda use cake to highlight the new Fabia

Provided by Thinkbox
A new TV ad emphasises the smart features that make it "full of lovely stuff" The campaign delivers the highest share of voice.
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What was the Challenge / Background of the Campaign?

Advertising too is fairly generic, usually featuring a car driving down a winding country or mountain road but the Fabia needed to stand out. The message had to reach not only the core target market of couples aged 35 and over as well as a broader audience of supermini buyers but also the people that influence their car buying decisions. The creative message stood out from the rest of the category by translating the concept of lovely stuff into a language that everyone could understand: cake. Find out more...

What was the Campaign Objective?

To reach the core target market of the Skoda Fabia, couples aged 35+, as well as influence a broader audience in their car buying decisions. The creative TV advert allowed the Fabia to stand out from their competitors.
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsCouples aged 35 plus
35 - 44
45 - 54
Both
ABC1
C2
TV
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearBRAND ATTITUDE
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