Skoda targets forecourts within close proximity to 110 dealerships driving the local audience to their nearest location.
Nationally promote Skoda's latest offers on a national scale to a motoring audience. At the same time, highlighting the nearest dealership to where the advert is displayed, as a result, encouraging local audiences to visit their nearest dealership.
To target locally on a national scale, within close proximity to 110 Skoda dealerships. Raising awareness of their latest "25% off Skoda Fabia" promotion driving a local motoring audience to their nearest Skoda dealer.
Using Amscreen's latest digital outdoor technology Geo+, Skoda was able to run a nationally campaign with regionally targeted content containing specific dealer content in close proximity to its 110 dealerships.
Skoda delivered one of the most desirable messages on the in-store digital screens in petrol forecourts nationally. Research shows that 45% of forecourt visitors would like to see content for motor related products and information, while an additional 38% would like to see information about services in their local areas (Lake, July 2011).
With our automated technology we were able to deliver a national campaign which displayed location specific details of the nearest dealership very easily. Our digital media platform allows us to be very flexible, very quickly and without much hassle. We find that this type of campaign works very well for car brands.
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