CASE STUDY: Skylanders Swap Force Campaign

Provided by SuperAwesome
Snapit hosts online campaign to promote the release of Skylanders Swap Force from Activision,
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What was the Challenge / Background of the Campaign?

SuperAwesome were tasked with creating a campaign to announce the new characters, features and release date of Skylanders SwapForce.

What was the Campaign Objective?

To engage with the target audience.

What was the Solution?

Swapit ran an online campaign which involved a dedicated microsite hosting: A Creation Station competition where users were asked to create new characters for a chance to win an Xbox 360 plus Skylanders SWAP Force Starter Pack Traffic drivers included a combination of ROS display (Leaders, Skyscrapers & MPUs), preroll video ads and bespoke buttons across Swapit and it's partner sites Homepage Takeovers on Swapit and 3 partner sites which showcased Skylanders Swap Force

What were the Results?

Over 50,000 visits to the Skylanders SwapForce hub Reached over 1.5 million boys across the kids network Over 10,000 creations via the bespoke creation station built for this campaign with full descriptions of the new character they have built Over 40,000 visits to the branded auction area
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsPlease contact SuperAwesome for reach figures
0 - 9
10 - 15
Male
ONLINE / DISPLAY
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearBUILD AWARENESSBRANDED CONTENT / ONLINE
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