CASE STUDY: Smart Direct Mail Campaign

Provided by Royal Mail MarketReach
Mail innovation: Smart mailed a smart helmet to launch their new bike

What was the Challenge / Background of the Campaign?

Smart is a brand that epitomises design, innovation and environmentally friendly transport solutions. When they launched their ebike in Mexico they wanted an idea that was not only impactful but reflected their brand values.

What was the Campaign Objective?

To build brand awareness regarding their launch of a new ebike.

What was the Solution?

Enthusiasts were mailed an unassuming flat box made from recycled cardboard. On closer inspection it became apparent that the box comprised pop out pieces of card that could be easily assembled into a unique, ecological bike helmet. The line on the mailing's outer perfectly communicated its contents: 'A smart helmet for a smart bike'.

What were the Results?

Please contact Market Reach for details of campaign results.

BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsPlease contact Market Reach for details.
DIRECT MARKETING / POSTAL
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
INTERNATIONALAll YearBUILD AWARENESS
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