CASE STUDY: Social Wall at the Aegon Championships 2015.

Provided by Headoo
Find out how the Headoo Social Wall has contributed to increase the client's brand exposure during the Aegon Championships 2015!
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What was the Challenge / Background of the Campaign?

The main challenge for this campaign was to differentiate our client from the other tournament sponsors. We needed to increase their exposure on-site and on social media at the same time. How? By providing an Interactive photographic animation in front of a branded backdrop. By using a Smart Camera sending photos by email and displaying them directly on a Social Wall. And by allowing and boosting content sharing on Facebook, Twitter and Instagram.

What was the Campaign Objective?

The main objective was to increase the client's brand exposure and to promote their latest product launch at the same time. For this purpose, we provided an interactive photo animation coupled with the Headoo branded platform aiming at the following Marketing objectives: -Increase traffic at the client stand. -Create and share content on social media. -Collect CRM information. -Increase the brand awareness -Promote Moet Impérial Champagne. -Attract new potential customers thanks to the advertising space on the platform.

What was the Solution?

A Social Photographer taking pictures with a Smart Camera in front of a branded backdrop. The pictures are sent by email and displayed real time on a giant screen composed of 4 smart TVs. Simple process: once the picture is taken, participants type their email addresses directly on the smart camera. The pictures are sent straight away and displayed on the giant screen. They are then accessible on the Headoo branded platform, allowing participants to share them on social media and enabling the client to measure their digital impact.

What were the Results?

Campaign results: 539 pictures taken, 412 emails collected, 333 pictures downloaded and 33.340 Facebook displays.

What were the Key Learnings of this Campaign?

Displaying the pictures on a giant screen has been highly appreciated by the audience and represented an added value for the animation. The Smart Camera made it easier and faster for the photographer to interact and share content with visitors.
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details539 pictures taken, 412 emails collected
25 - 34
35 - 44
45 - 54
Both
ABC1
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
London15 Jun 15 - 21 Jun 15ENGAGEMENTEXPERIENTIAL
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