CASE STUDY: Standard Life Investments - Sky

Provided by Sky Media
Standard Life Investments (SLI) & Sky Sports partnered to win the hearts of rugby fans worldwide.

What was the Challenge / Background of the Campaign?

Standard Life Investments (SLI) is an asset manager bringing talented people together through teamwork and a collaborative spirit to create value for clients. Being in the financial sector, a fairly low interest category for consumers, SLI struggled to engage their key audience.

What was the Campaign Objective?

To push boundaries and place SLI front of mind with rugby fans worldwide whilst increasing brand awareness.

What was the Solution?

Combining both upmarket audiences and world class credentials, along with the greatest Rugby Union players from England, Wales, Scotland and Ireland coming together as one team

What were the Results?

- Over 10.1 million Snapchat views of the 33 fan van videos - Over 1.2million visits to team selector tool - Over 35,000 competition entrants - AdSmart successfully engaged over 409k c-suite high-net-worth individuals. -Twitter Amplify - brand awareness increased +5pp amongst exposed viewers. - Overall, positivity towards SLI as a result of the Sky Sports sponsorship increased significantly amongst Lions watching AB 35+ Men from 10% to 14% - SLI registered a 300% increase in spontaneous brand association with the British & Irish Lions (HSBC saw 26% decline).

BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsSLI registered a 300% increase in spontaneous brand associat
25 - 34
35 - 44
45 - 54
55 - 64
65+
Both
AB
ABC1
C2
ONLINE
TV
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONAL03 May 18BUILD AWARENESSCONTENT MARKETING
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