CASE STUDY: Stoli Mule sampling at Gatwick

Provided by Blackjack Promotions
Blackjack Promotions help Stolichnaya promote signature Stoli Mule to cosmopolitan travellers at London Gatwick

What was the Challenge / Background of the Campaign?

To create brand awareness for the full range of Stoli original, Stoli Elit and Stoli Gold and drive sales by educating consumers on how to use it in the signature Stoli Mule.

What was the Campaign Objective?

Incentivise consumers to sample the full range of Stolichnaya products and purchase some duty free bottles with a free mini Stoli Mule glass.

What was the Solution?

Blackjack Promotions delivered full production and installation of a promotional stand along with trained brand ambassadors, plus full logistics and consumables support. With a brief education on how to make a perfect signature Stoli Mule, free sampling of a range of Stoli products and the incentive of a free mini Stoli Mule cup with each purchase.

What were the Results?

Stole Group Duty Free Director Jean-Philippe Archer was thrilled with the activation saying "Blackjack provides not only the stellar promoter staffing solutions, but also exceptional quality services for building and branding activation slots. Everything we do with Blackjack is high quality, always within budget and always to deadlines".

BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details
25 - 34
35 - 44
45 - 54
55 - 64
Both
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
London04 Apr 17 - 03 May 17BUILD AWARENESSEXPERIENTIAL
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