CASE STUDY: StreetPR and Deliveroo
Provided by StreetPR UK
StreetPR delivered a campaign to drive brand awareness AND increase sales across all markets.
What was the Challenge / Background of the Campaign?
Deliveroo needed national brand awareness, lead generation and product sampling. StreetPR also provided staff for food events and exhibitions.
Deliveroo had an expansion campaign for London, followed by all major cities, then on into provincial towns.
What was the Campaign Objective?
StreetPR was to drive brand awareness and increase sales across all markets.
What was the Solution?
Large scale campaigns saw teams StreetPR staff in 25 London locations simultaneously, distributing trackable vouchers and samples.
This successful model was replicated across the UK, StreetPR promoted Deliveroo to the public in over 50 UK towns and cities, staffed food festivals and events initiated corporate campaigns, within large businesses.
What were the Results?
Deliveroo is now the market leader in its field, and StreetPR staff have worked over 20,000 hours to date.
Ongoing campaigns and new initiatives are being discussed, testament to the success of the StreetPR campaign.
What Deliveroo say about StreetPR: "The whole team has been incredibly helpful and flexible to our quickly changing, fast-paced business needs. The flyering and events staff themselves have been reliable, enthusiastic and a delight to have working on the ground".