CASE STUDY: StreetPR and Wembley Stadium

Provided by StreetPR UK
Wembley Stadium approached StreetPR to build a bespoke customer service team.
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What was the Challenge / Background of the Campaign?

Wembley Stadium approached StreetPR to build a bespoke customer service team, to match the expectations of the NFL. The objective was to build a professional customer service team that would reflect the excellent standards expected of one of the world's leading stadiums.

What was the Campaign Objective?

To build a professional customer team representing and promoting a wide range of Wembley's prestigious events. The customer service team covered all areas of the stadium from approaches outside to corporate hospitality. StreetPR managed all recruitment, training, logistics and assessment of teams.

What was the Solution?

Targeted recruitment and Wembley-specific training days were crucial in developing a bespoke team of over 150 customer service staff. The team was hand-picked by our Wembley Campaign Director, to include a mix of actors, dancers, students and importantly, people from the local area, who best represented Wembley. The team worked at every Wembley event over a two-year period, including FA Cup Finals, England Internationals, World Title Boxing and concerts from Eminem, AC/DC, Ed Sheeran and One Direction.

What were the Results?

StreetPR received a record number of Wembley's 'Ace Awards', recognising excellence by individual staff members. We were proud to build, manage and maintain an excellent customer service team, which we could pass back to Wembley, confident that we had created the infrastructure they needed to run an efficient team in-house. What Wembley Stadium say about StreetPR: "After getting to know StreetPR at Wembley Stadium, I was impressed with their dedication. When I began working with Wembley SSE Arena, I made sure to implement StreetPR's hosts in providing customer service".
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsLocation Dependent
16 - 24
25 - 34
35 - 44
45 - 54
55 - 64
Both
All
UNUSUAL
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
London30 Mar 17ENGAGEMENTEXPERIENTIAL
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