CASE STUDY: StreetPR - Big Deals Local
Provided by StreetPR UK
StreetPR was chosen to generate awareness about this fantastic app.
What was the Challenge / Background of the Campaign?
StreetPR was chosen to generate awareness about this fantastic app, that aims to deliver great deals on products, brands and retailers you know and love, all on your local high street. The app was being launched nationwide, including in many smaller towns, not traditionally targeted for promotional activity.
What was the Campaign Objective?
StreetPR was asked if we could spread the word across the country and help encourage local shoppers back to their high street. This campaign involved the coordination of nationwide stock distribution from our central office, and local promotional staff for each city.
What was the Solution?
To ensure all staff were on the same page, we created a training program which our booking team conducted via skype to ensure all staff understood the product and the aim for the campaign. In addition, we ran competitions between all cities for the most downloads and the best teams were rewarded with a bonus.
What were the Results?
This campaign was a huge success, involving 24 staff over 3000 hours and in 12 cities across the UK.