CASE STUDY: StreetPR - Itsu
Provided by StreetPR UK
Delivering a London-wide promotional vouchers.
What was the Challenge / Background of the Campaign?
Itsu are a super healthy and delicious Japanese restaurant and takeaway. StreetPR was initially tasked with delivering a London-wide promotional voucher to drive instant purchases at lunchtimes.
Following the success of the initial campaign, StreetPR was tasked with implementing further promotional activities in London and Brighton, including sampling, store openings and experiential promotions around a Beach Volleyball campaign!
What was the Campaign Objective?
The initial campaign was to drive instant sales, through on-street promotional teams. As the campaign grew, the objectives included raising awareness of the brand in targeted areas.
What was the Solution?
StreetPR provided daily promotional teams in targeted areas around Itsu restaurants and local areas of high-footfall. The teams were fully branded and briefed as to all the benefits of Itsu restaurants, including the health benefits, deals and of course how delicious the food is!
What were the Results?
What Itsu Say about StreetPR:
"All the girls I have had here were amazing. Always on time and every day I had to give them some more flyers."
"Sara J was a dream, she was a great ambassador for our brand as she was charming, astute, and eager to make things work to our standard."