CASE STUDY: StreetPR - Nikwax

Provided by StreetPR UK
Delivering a large nationwide sampling campaign.
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What was the Challenge / Background of the Campaign?

NikWax A waterproof laundry product known and loved around the UK, (especially by our Director, a keen angler!) Nikwax were looking for a company who could deliver a large nationwide sampling campaign and handle the logistics "from factory".

What was the Campaign Objective?

In numbers: 27 tonnes of stock, 154,980 individual sample packs, 9 cities around the UK, 72 staff required, 936 hours. StreetPR were tasked with taking this 27 tonnes of stock from the factory, figuring out the logistics and delivering a sampling campaign nationwide.

What was the Solution?

StreetPR managed the entire logistics including collecting stock from factory and distributing via overnight lorries to each city. We also organised uniforms, distribution trolleys, licenses, transport and campaign reporting, and put in place a local self-contained team for each city with an Event Manager, 6 x Promo Staff and a Runner.

What were the Results?

We executed the campaign in September 2014, and repeated in Feb 2015. After the success of this campaign we already have plans for more work in 2015!
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details154,980 individual sample packs
All adults
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONAL01 Sep 14 - 28 Feb 15ENGAGEMENTSAMPLING
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