CASE STUDY: StreetPR - Nuffield Health
Provided by StreetPR UK
Rolling out promotional staff to over 30 UK cities.
What was the Challenge / Background of the Campaign?
Nuffield is one of the most recognizable health brands in the industry. StreetPR began working with one Nuffield health club in London in 2012. Due to the success of our work - the quality of our promotional staff and their lead generation, we were invited to head office to implement a plan to roll out our promotional staff to 30 cities over a 6 month period.
What was the Campaign Objective?
For Nuffield, the StreetPR team concentrates on effective lead generation, rather than simply brand awareness. In 2014 we staffed over 4,000 hours, in over 30 cities with over 100 staff working on this fantastic project and we continue to look to improve our work and get better results for each campaign we do.
What was the Solution?
Providing quality promotional staff doing leafleting and target-related lead generation, at key times of year such as January and September, as well as all throughout the year whenever a club needs some outreach support. In addition, StreetPR supports Nuffield with some really fun one-off campaigns, such as their "Pop-Up Gym" in Paddington Station. This event was right on the concourse in Paddington, and the display had fun elements such as a smoothie bike and instant health MOTs.
What were the Results?
What Nuffield Say about StreetPR:
"Both leaflet distributors were keen and enthusiastic and represented both StreetPR, and Nuffield Health exceptionally well"
"Yes another great job of over 50 fresh leads. Please thank the girls from me."
"Just wanted to say the 2 girls you sent today were fantastic! 80 lead's between them! I'm amazed!!! If you can keep supplying outreach teams of that standard every time we will need your services every month."