CASE STUDY: T-Mobile 'Top Up Your Weekend' Campaign

Provided by Bauer Media
To raise awareness of T-Mobile's "Top Up Friday" offer and encourage people to become T-Mobile customers
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What was the Challenge / Background of the Campaign?

To raise awareness of T-Mobile's "Top Up Friday" offer and encourage people to become T-Mobile customers. To enable T-Mobile to communicate directly with their target audience. In particular, when the target audience would be most receptive to T-Mobile's offer. Our solution was to create a site that provided a regional guide giving people brand endorsed information centred around how to make the most of (or "top up") their weekends. Find out more...

What was the Campaign Objective?

To raise awareness of T-Mobile's "Top Up Friday" offer and encourage people to become T-Mobile customers
BudgetReach & FrequencyTarget AudienceMedia Used
£501k +16 - 34 year olds male & female
16 - 24
25 - 34
Both
ABC1
C2
DE
MAGS / CONSUMER
ONLINE
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearINCREASE LOYALTYSALES PROMOTION
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