CASE STUDY: The Adventures of Tin Tin takeover Heathrow Airport
Provided by Blackjack Promotions
Blackjack was tasked with recuiting actors, sourcing true-to-film uniforms and project managing an exciting promotional activity
What was the Challenge / Background of the Campaign?
As an annual event, World Duty Free collaborate with Paramount Pictures in order to promote one of their new releases. For 2011 it was the turn of The Adventures of Tin Tin to get the Blackjack treatment. The challenges were to find look-a-like actors and true-to-film costumes which would enchant the passengers
What was the Campaign Objective?
The aims of the campaign were to build a buzz of excitement, creating extra opportunity for brand exposure especially amongst younger children who might not have encountered Tin Tin before. To make passengers aware of the various offers available at WDF stores, enhancing brand loyalty
What was the Solution?
Blackjack recruited three actors who played the roles of Tin Tin and The Thompson Twins. They explored the terminals of Heathrow Airport in character and costume, greeting Tin Tin fans, acting skits and distributing branded collateral. Passengers young and old were keen to have photos taken with the characters & were delighted to receive either a height chart or a WDF brochure
What were the Results?
Our staff had a fantastic time working on this promotion, reporting that they had been received really well by the passengers, told that they were childhood heros of many grown men and had had a hand in igniting a new world of excitement for many children, previously unfamiliar with the stories. Each passenger interacted with was informed of the WDF key messages, a new competition and the fim's cinematic release date which coincided with the activity itself
What were the Key Learnings of this Campaign?
Utilising our core strength of first class staff on our database we can supply you with any form of costume character, actor, actress, dancer, mixologist, beautician and much much more. People do generally feel more at ease when a staff member is in character and feel they can interact more with them - this opens up the chance to storyboard your product/brand & can reach all ages