CASE STUDY: The Adventurists Afternoon Tea with Hendrick's Gin
Provided by The Adventurists
An on-going brand partnership which delivers a series of global events and media initiatives.
What was the Challenge / Background of the Campaign?
The Adventurists had been working closely with Hendrick's Gin championing their brand. We wanted to take the relationship onto the next level and create a collaboration. A brand partnership.
What was the Campaign Objective?
Both the Adventurists and Hendrick's Gin wanted to increase brand advocacy in global markets. We wanted to increase interaction on social networks and most importantly, combined, we want to give our customers an excellent, innovative and original experience.
What was the Solution?
We're producing a series of global Afternoon Teas. Taking place in London, Edinburgh, New York, Madrid and Sydney. These events host a legend of adventurist speakers, sampling of Hendrick's Gin and the finest tea and cakes. All elements are creatively implemented with bespoke experiential in unusual and grand venues. We've been making plenty of noise and generating a real buzz around the teas using social networks, our existing audience and our website.
What were the Results?
The partnership immediately generated over £18k of PR in two weeks of it's announcement. We've increased our audience. The tea's have sold out to date.
Brand awareness and discussion between our customers has been excellent.
We're still in partnership and reporting on it's effects right now! Come and see for yourself....
What were the Key Learnings of this Campaign?
We're proud to have a very strong alignment with Hendrick's Gin. We've used some excellent non-traditional methods to give our customers an original and memorable experience.