CASE STUDY: The House of Magic engagement campaign
Provided by SuperAwesome
Bin Weevils and Swapit host branded online content for the release of animated 3D film The House of Magic.
What was the Challenge / Background of the Campaign?
SuperAwesome were tasked with creating an engagement campaign to promote the release of the new film The House of Magic, a new 3D animated fantasy-comedy film. SuperAwesome ran a multi platform campaign across its network of sites by creating engagement campaigns that would appear on Swapit and Bin Weevils, a virtual world with free games for kids.
What was the Campaign Objective?
To engage with the target audience.
What was the Solution?
Bin Weevils activity included a fun House of Magic game, video based Q&A competition and character bios. Swapit activity included a treasure to find key kids characters, a drawing competition that focused on drawing key characters plus homepage and site takeovers.
What were the Results?
The campaign was a huge success in engaging with the target audience. Please contact SuperAwesome for details of click throughs and competition entries.
What were the Key Learnings of this Campaign?
The campaign was also placed across our kids network to widen the reach via banners and pre roll. We ran on 4 kids sites across the UK.