CASE STUDY: Bespoke UCG radio content created for the BBC's 90th

Provided by Trevor Dann's Company
With user generated content, Trevor Dann produce 'The Listener's Archive' as part of the BBC's 90th birthday celebrations
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What was the Challenge / Background of the Campaign?

As part of the BBC's 90th birthday, we helped to find many historical recordings of BBC programmes which were not saved at the time (for example, Chris Evans' first broadcast on Radio 1), through encouraging people put forward their tapes, cassettes and recordings of BBC programmes they'd found gathering dust in their attics, or under the stairs in order to help build The Listeners' Archive.

What was the Campaign Objective?

To gain as much lost radio material as possible through user engagement.

What was the Solution?

A huge call for the lost recordings that went across the BBC websites and radio services.

What were the Results?

The results were remarkable. We made two programmes for Radio 2 and 6Music with shows previously thought lost featuring Kenny Everett, John Peel, Chris Evans, Brian Matthew and many more from 1955 to 1995. Simon Mayo and Steve Lamacq presented. We hope to make a third show for Radio 4's Archive Hour soon.

What were the Key Learnings of this Campaign?

"Even before the project was officially announced we began to get offers from collectors and radio enthusiasts who've been delighted to find that they might be able to share their old recordings with a wider audience." Trevor Dann, Editor, The Listeners' Archive
BudgetReach & FrequencyTarget AudienceMedia Used
£0 to £50kBBC listeners across a variety of channels
35 - 44
45 - 54
55 - 64
Both
ABC1
Retired
RADIO / NATIONAL
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearENGAGEMENTBRANDED CONTENT / RADIO
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