Trevor Dann's company create weekly podcasts to build awareness of their artists new releases,tours and the Proper Music website
To launch their new online retail platform, the UK's biggest music distribution company, Proper asked us to produce a weekly podcast featuring interviews and live sessions with some of their top artists.
To promote greater awareness of their artists new releases, tours and the Proper Music website
A weekly podcast, featuring live sessions and interviews with such people as Ian Hunter, Paul Brady, Gretchen Peters, Seth Lakeman, Sam Lee, Broadcaster, Boo Hewardine and Mama Roisin. There were also round-table music discussions with artists, journalists and broadcasters alike.
A large increase in sales via propermusic.com plus a greater awareness of who was playing where and when! Some of the artists featured were on tour from the US and the increase in gig attendance was profound.
A well promoted, produced, presented and founded podcast can work wonders. While music is widely digested via the Internet, seriously reputable outlets can be few and far between and the Propercast sat within one of them.