CASE STUDY: Toucan raises awareness for Port Salut & J.P Chenet

Provided by Toucan
Toucan creates a competition 'Spot the Boule & Win a trip to Paris' to run alongside an in store sampling event in Tesco & ASDA.
Download Attachment View Website Contact Details
View all by this company Email to a Colleague

What was the Campaign Objective?

To raise awareness and drive trial of both the Port Salut and J.P Chenet brands. Toucan also wanted to reward loyal consumers with a promotion in a new format.

What was the Solution?

Toucan activated a promotion for J.P Chenet and Port Salut. The chance of an instant win, plus an automatic entry into a prize draw combines something new with all of the favourite attributes that have proved so popular with these brands previously. The promotion ran alongside an in store sampling event in 75 Tesco and 50 ASDA stores over the weekend prior to Bastille Day, one of France's biggest national celebrations.

What were the Results?

The highly anticipated promotion is now live in store on 300,000 bottles of J.P Chenet and 350,000 wedges of Port Salut Cheese.

What were the Key Learnings of this Campaign?

Consumers are receptive to sampling campaigns and are even more likely to enter competitions after sampling the products in their trusted shopping environments.
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details
25 - 34
35 - 44
45 - 54
Both
ABC1
C2
DE
Main Shopper
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearDRIVE TRIALSAMPLING
SHOPPER MKTG
Many more ideas on GetMeMedia.com   Click here to register and view them!

Search for Ideas

Age

Gender

Media Route

Marketing Route

Full Search Options
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners