CASE STUDY: Tyrrell's 'Win a Tractor' Campaign
Provided by Toucan
Toucan created an on-pack promotion which went right back to the heart of the brand, sealing a year on year sales uplift of 36%.
What was the Challenge / Background of the Campaign?
Toucan is an independent Brand Activation and Shopper Marketing agency. We specialise in creating engaging, idea driven campaigns for FMCG clients which will get that all important sale. Tyrrell's wanted a campaign to stop consumers in their tracks and give them a compelling reason to buy at point of purchase.
What was the Campaign Objective?
The objective of the campaign was to strengthen brand loyalty and grow the customer database.
What was the Solution?
We created an on-pack campaign with a headline prize of a real tractor, which goes right to the heart of the brand story. We backed this up with the chance to win wellies and Tyrrell's goodie boxes.
What were the Results?
Nearly 50,000 consumers entered the promotion which made a significant contribution to the brands year on year sales uplift of 36.5%. It was the first promotion to be granted the ISP accreditation seal and also won two ISP awards.
What were the Key Learnings of this Campaign?
After 22 years Toucan is still an independent company. Our clients say they love our agility and flexibility. We have no constraints and complications from a parent group or other affiliations. We believe our people are our biggest asset, our creativity and our culture get us noticed - we're an approachable, friendly family that our clients become part of too. There's no one-size-fits-all mantra at Toucan; we ensure a tailored approach to every brief to get big results, whatever your budget.